Atlantic Counter Trafficking

Non-Profit Campaign|Awareness & Government Education

Objective

ACT USA needed a campaign piece that could educate the public about trafficking while also serving as a tool for potential government partners. As the organization evolved, the messaging had to pivot — from general awareness to strategic education when agency partnerships stalled.

Approach

We developed a documentary-style campaign film designed for both web and social distribution. The production remained adaptable as the NGO’s direction shifted, balancing survivor-centered storytelling with clear institutional messaging. The tone prioritized dignity, clarity, and long-term usability rather than urgency-driven shock value.

Outcome

The campaign increased direct connections between survivors and the organization through social engagement. It also became a flexible outreach asset used to support conversations with potential government collaborators.